Entries from December 2011 ↓

It looks like David Cameron should get plenty of sleep this Christmas. In YouGov’s regular tracking question about party image, last week – for the first time – more people now say the Conservatives look ‘old and tired’ (32%) than Labour (31%).

This is an interesting indicator of public opinion. You can’r read too much into it but it definitely shows the Tories are now considered the establishment. It’s harder for them to promote the “it’s all Labour’s fault” defence with ratings like this:

London, 8 December 2011: Today’s Independent (8 December 2011) reports: “Bell Pottinger caught rewriting its clients’ Wikipedia entries”. We confirm that we have edited Wikipedia entries in the interest of accuracy of information for some of our clients.

The changes made by ‘BigglesWiki’ were made in accordance with Wikipedia’s guidelines, i.e. through the use of Talk and discussion pages, so that we sought the approval of the wider Wikipedia community before they were published. We also ensured that any additions to Wikipedia were based on facts that had already been reported in the public domain, so that these changes could be correctly referenced.

The issue of PR agencies and the wider media editing Wikipedia is something that we would welcome a further discussion on with Wikipedia. We are aware of Wikipedia’s guidelines that advise: “editing in the interests of public relations is particularly frowned upon”, but no more so than others using Wikipedia to publish inaccurate information.

We are undertaking a review of our interaction with Wikipedia to date, to ensure that we are collaborating with Wikipedia in the true spirit of the community. If we have fallen short of complying with the code and spirit of the community then we will change our practices.

We view Wikipedia as an essential and positive part of the modern media landscape and want to fully cooperate with the community in the future.