Labour’s new ad: your brief should you choose to accept it

Interesting approach from Labour HQ in light of the total catastrophe in the political billboards market. To save their ad agency the humiliation of getting their billboards hacked, they’re going to first base by asking people to design Labour’s next political advert. Like the crowdsourcing methodology. Here’s the two design briefs:

1. Labour’s pledge to protect frontline investment in key services

Objective
Highlight Labour’s pledge to protect frontline investment in key services
What single thought should people take away from your poster?
Labour will protect frontline investment in policing, schools, childcare and the NHS, with a new guarantee of cancer test results within a week
Why should they believe us?
Labour has always valued the public services on which mainstream families rely. In 1997, when the British people entrusted us with the job of protecting our public services the task facing us was clear – to rebuild and restore them after decades of neglect. Standards have risen and now we need to give guarantees of high standards to everyone – not just the lucky few – at the same time as delivering value for taxpayers’ money and services which are tailored to everyone’s personal needs.

2. Highlight David Cameron’s lack of substance
Objective
Let people know about David Cameron’s lack of substance. He’s boasted about being a good salesman – he’s not the conviction politician we need for these tougher times.
What single thought should people take away from your poster?
Running the country is a serious matter and David Cameron doesn’t have the substance to take on that job
Why should they believe us?
All David Cameron’s focus has been on changing image – airbrushing posters, sledding at the North poll or being photographed cycling. Because of this he seems to think that it’s easy to get away with the same old Tory policies – telling people he’s for fairness when promising a tax giveaway for the wealthiest and cutting Child Trust Funds and Child Tax Credits when families need them the most. Instead of taking on the old fashioned, hardline Tories in his Party, he has appeased them by giving in on the issues they are obsessed about like foxhunting, grammar schools and Europe.

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