Digital levelling: Ways to meet Conservative advertising firepower

Image lifted from Beau Bo D'Or hope they don't mind me using.

Original from Beau Bo D'Or hope they don't mind me using.

How does a political party with hardly any advertising budget – Labour, contend with a political party that has a very large amount of money for advertising – Conservatives?

They can compliment the array of propaganda mash-ups like the one above with their own, less hard hitting but still witty critique of Conservative economic policy the Conservative policy vacuum.

NB The re-use deal with Beau Bo B’or is to link to the site. Strikes me as reasonable and I gladly do so.

5 comments ↓

#1 Chris Gale on 01.09.09 at 8:29 pm

Put some full colour adds in the national press showing foxes, hares and deer chased and killed by Cameron’s Countryside Alliance allies, that will show the real face of the ‘new’ Toryism.
A man who would cheerfully disembowel wild animals for fun sure as hell is not going to care about the weak or the vulnerable etc.

#2 Dave Harte on 01.09.09 at 9:08 pm

Is that right? Hardly any advertising budget? You both spent about the same at the last election (circa £17m) and I presume you would match their spend in the forthcoming election. Maybe that’s the problem with the Tories, they spend the money when they have it rather than wait until it matters. It was always thus.

#3 Jonathan on 01.09.09 at 9:34 pm

I’m quite impressed at how well Labour are taking to digital media promotion, what with this and “Webcabinet”. The recent burst (well, 2 items) makes me think they’re gearing up for something…

#4 Michael Fowke on 01.09.09 at 10:40 pm

I wouldn’t worry about advertising. Worry about Labour policies.

#5 Will Rhodes on 01.12.09 at 3:52 am

Is Mandy having a go at the advertising this year, Tom? Or will it be Ol’ Tony’s mates coming out of the woodwork to help Gordy get in?

Remember – the US election was fought on polices this time rather than just the adverts, though they did help show what a prat Palin was, who is going to be Gordon’s deputy?

You can always take from it that your seat (are you running?) will be safe, though.

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