Following on from the welcome announcement about BBC open standards, here’s the other side of the coin. Tech crunch has a fascinating article examining why blog publishing start ups have succeeded in the States but failed miserably in the UK. One of the reason given is the omnipotence of the BBC. Other reason given are lack of venture capital support, poor imagination and too few punters. There must be a remedy to all of these problems.
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Another fine example of how blog publishing certainly isn’t failing in the US is: tomdispatch.com
I’ve work in online PR and had an early viewing of some market research recently which shows that in the B2B tech space, blogs lag a long way behind traditional online media and business websites when it comes to readership and trustworthiness.
This won’t change overnight, but given time and a bit more money flowing in the direction of publishers (via advertising) the quality and popularity of blogs, particularly media blogs, will only improve.
You could always look for central government funding; I approached NESTA – motto ‘Making Innovation Flourish’ – with all our ideas and opportunities behind MyFootballWriter.com and it’s bigger sister, MyLocalWriter.com and was turned down on the basis that it was ‘beyond their area of expertise and experience…’
Mmm.
Most innovations usually are.
So, yes, there ought to be plenty of help for new media start-ups; indeed there needs to be given the impending collapse of traditional media, but in reality – out there where the metal meets the meat – there’s nothing.
If you’re not a social media site; the next Bebo… Nah.
And as for the High St banks…
You make it sound as if it’s a fact that the BBC is in part to blame for bloggers in the UK having less commercial success than their US counterparts (assuming that is the case). In fact, the views in the article you refer to are those of the owner of a UK blog publishing business and he gives no evidence to support his arguments. If you read the comments which number almost 100, almost no-one is in agreement with him. The over whelming view is that if this business has failed to have the level of commercial success it dreamt of, it is down to his own content and not external factors such as the BBC, the attitudes of vneture capitalists or advertsiing agencies.
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