Customer insight and technology

All this stuff I’ve been banging on about customer focused services is really important, but to get good customer insight you have to take the rough with the smooth. That’s risky for politicians of course but it still doesn’t mean you shouldn’t do it.

See NHS choices. You can comment on your experience of medical care in the NHS. I’ll say that again, you can rate your local hospital. If anything is going to drive change in the NHS it is giving power to the patients. Good on my colleagues at health for having the courage to do this.

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